基于体验经济视角下的重庆会展品牌定位分析-analysis of chongqing exhibition brand positioning from the perspective of experience economy.docxVIP

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基于体验经济视角下的重庆会展品牌定位分析-analysis of chongqing exhibition brand positioning from the perspective of experience economy.docx

基于体验经济视角下的重庆会展品牌定位分析-analysis of chongqing exhibition brand positioning from the perspective of experience economy

ABSTRACTExhibitionindustryisanewsunriseindustryofthe2lcenturyinChina.Exhibition industryhasagreatandstrongleadroletodevelopthecityeconomy,especiallythe tertiaryindustry,aswellasbuildandoperatethecitybrand.Astheonlymunicipalityin Chineseinlandandwesternarea,ChongqingshouldvigorouslydevelopExhibition economic,positandshapetheexhibitionbrandofChongqing,buildthewestern exhibitioncity,raisetheprofileandimageofChongqing,andpromotetheoverall progressofChongqing.ExperienceEconomyisaneconomywhichbasedonpropsasgoods,servicesas arena,providingexperienceasamajoreconomicprovision.Today,theexperience econom

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