价值独占性 专利许可策略与企业技术创新绩效的关系分析-analysis of the relationship between value exclusive patent licensing strategy and enterprise technology innovation performance.docxVIP

优秀毕业论文 精品参考文献资料 Abstract With the developing of economic globalization and intensified market competition, some enterprises have realized that the implement of patent technology only in their own products or leaving patent technology unused is severe resource wasting. While out-licensing becomes a new strategy for firms to earn competitive advantages and to reinforce the status of their technology and products in market. During the process, different firms prone to diverse licensing strategy to improve their innovation performance considering the factors of innovation environment. In order to research the causes and result of licensing strategies, we build a structure equation based on the contingency theory, which contains an intervening variable. In this structure equation, the relationship among appropriability licensing strategies and technology innovation performance and mechanism of action are investigated. In this model, the appropirability is comprised of patent protection and technological turbulence. The effects of appropriablity applying on patent strategies and technology innovation performance are tested. Then the intermediation of patent strategies is also tested under the results of the two above tests as premises. According to the positivistic analysis, we get the following conclusions: firstly, patent protection is positively related with active strategy; secondly, technological turbulence is positively related with negative strategy, which means both strategies we concerned make contribution to technological innovation performance. Thirdly, the active strategy functions as a partial intermediation while negative strategy functions as a full intermediation. Based on the conclusions above and the cognition of appropriability patent strategies and innovation performance, we give some advises toward regime formulation and enterprise capacity. Key words: Licensing strategy Appropriability Technology innovation performance  PAGE 4 目 录 摘 要 I  HY