商务英语听说教程下unit2Promotion演示教学.pptxVIP

商务英语听说教程 下 主讲人：ContentsUnit 1 Customer ServiceUnit 2 PromotionUnit 3 Trade FairUnit 4 Trade NegotiationUnit 5 Quality,Quantity and PackagingUnit 6 PaymentUnit 7 TransportationUnit 8 InsuranceUnit 9 Disputes and ClaimUnit 10 Trade FormsUnit 2 PromotionPre-listeningListening Part A Part B Further Practice ActivitiesPre-listeningPlease consider the following questions and discuss them in groups.1.What is marketing promotion? Is personal selling a way of product promotion? What about advertising?2.Can you figure out some other possible ways of product promotion? Are they equally effective or some of them are more effective? Why?3.Think about a certain product (cell phones, beverages, shoes, cosmetics, etc.). Suppose you work in the marketing department, how will you promote your product? Take the features of your product into consideration and try to figure out two or three possible methods of sales promotion. Share your ideas with your classmates. The pictures below may give you some hints. Part A - Task 1 ConversationListening C:What kind of car is best for me?S:For you, I would recommend this one here.C:The compact? Why do you think that one is better than the others?S:This automobile is just right for your needs because not only is it compact for ease in ,but also, it has many .I know that as a parent, you are concerned about safety in driving your kids to and from school.C:That’s true. What kind of safety features are we talking about?S:This model features anti-block breaks, on both driver and passenger sides, and impact .But that’s not all. This car isn’t only safe, but also very .C:You mean it has a cheaper price than similar models?S:Yes.The price is very ,but driving this car, you’ll also notice a significant annual saving in gas consumption. The main of this model is the .C:With the cost of gasoline these days, that is a big plus. I think this model may be just what I am looking for.S:Why don’t you take it for a ,and think it ove