互联网基础服务产品视觉设计规范构建及其弹性分析-construction of visual design standard for internet basic service products and its elasticity analysis.docx

AbstractThe research project is originated from Alibaba Cloud Computing:Visual Design Guidline Building of Ali Cloud Foundation Service Products .The research methods including aesthetics, psychology, behavior science, computer science and design management related areas are used in the course of research, with visual design flow of Internet foundation service products as the base, with the task of visual design guidline as research subject, and with visual design guidline building as research purpose. Based on analysis of visual design general flow and operation, the paper propose task flow mapping framework of visual design ,andthe task of visual design guidline is deduced in visual design flow，and the paper alsopropose task flow mapping framework of visual design guidline in visual design flow,build standard framework through one-to-one mapping between standard task and standard module. In the visual design design framework, thoroughly research the following four aspects including the method and principle establishment of visual design performance objective, visual design performance method , the characteristics of visual design elements and the guidline elements and elasticity,to provide specific materials and theoretical basis for visual design design building . Based on the detail materials and the principle of visual design design framework, with Ali Cloud application products and entertainment function product as a case, specified and applied visual design guidline of Ali Cloud Internet foundation service products.The study gives an Important significance in theory and practice to unifing coordination of each module in the work of large domestic Internet enterprise user experience team, and to producing a unified style and product features, and to improving product consistency and module reuse rate and project work efficiency , and to strengthening project user experience management and control.Key Words: User experience; GUI; Visual design; Design gu