Unit3 Health Marketing to Your Mind Text B 研究生阶段核心英语精品课程ppt知识讲稿.pptVIP

Unit Three Health Marketing to Your Mind 1 Main idea of the text Structure of the text Reading comprehension Marketing to Your Mind Main idea When we go shopping, the brains order us to buy something better. In the past, marketers study the consumers’ idea by normal tactics. However, as the study of scientists’ go deep, some Big Business may take advantage of the way how the brain analyses and orders, and induce us buy what they want us buy. Main idea Paragraph 1: What neuroscientist are discovering may change your idea that just taste buds guide the preference in purchasing choice. Paragraph 2: Brain scientists use high-tech scanners to gain insight into the mechanisms behind people’s decision. Main idea Paragraph 3: Neuromarketing is invaluable to Big Business. Paragraph 4: There is a taste test showing that the brand alone has value in the brain system above and beyond the desire for the product itself. Structure Part one(1): It’s not only your taste buds that guide your preferences. Part two(2-3): How the human brain makes decisions is invaluable to Big Business. Part three(4-7): Some examples of the study. Part four(8): The study of the capacity of using brain responses should be used appropriately. BACK Reading comprehension 1、How does neuroscientists peer inside the brain ? ( ) A They will scanning your head as you stand in front of the beverage aside or sit in line at the drive-through. B They ask you different questions when you are buying thing in the store C They are asking volunteers to ponder purchasing choices while lying inside high-tech brain scanners D They do operations on volunteers after they buy some things C Paragraph 2 Reading comprehension 2、Recently ,How do market researchers find out what got us buying? ( ) A go straight to the decider in chief B rely on relatively rude measures C focus-group questionnaires and perspiration patterns D following the customers when they are searching goods A Paragraph 3 Reading comprehen