兰州市与郑州市经营性健身俱乐部现状的比较分析-comparative analysis of the current situation of operational fitness clubs in lanzhou and zhengzhou.docxVIP

兰州市与郑州市经营性健身俱乐部现状的比较研究作者：祝欢指导教师： 郭秀文教授should have the ability of the top three are a good professiona l skills, great inspirationa l force and communicate with students frequently, and fitness instructor at Zhengzhou City, the most popular fitness instructors should have the ability is communica te with students frequently, great inspirationa l force and good professiona l skills. Lanzhou City fitness instructors will pay more attention to a very good professiona l and technical, and fitness instructor in Zhengzhou City will pay more attention to the communicate with students frequently capabilities.About 60.4 percent of club fitness instructors take part in continuing education, 57 percent of fitness instructors expressed satisfaction with the host club, for be able to exert their own capacity, 55 percent of the fitness instructor for the club to the treatment of expressed satisfaction in two cities.Female fitness consumers are slightly more tha n ma les, and the age are concentrated from21 to 49 in two cities.Compare with monthly consumer ’s level, average consumption level is between 51 to 500 yuan, and consumes 101 to 300 yuan is the majority. Generally speaking, Zhengzhou City, the average monthly consumer fitness level of consumption is higher tha n Lanzhou , and most people think cost 3% to 10% of persona l income for the health consumer are more reasonable.Consumption mot ive for consumers in Lanzhou are to improve the shape, thepursuit of physica l perfection, and the ma in consumers of Zhengzhou City’s are physica l and mental pleasure, aquavit pressure . Zhengzhou consumer ’s mot ivations belong to a higher level of physica l activity needs. Constraints of their fitness are a major factor in consumption, have no time for themselves .It is estimated that 80.5% of fitness consumers express their satisfaction with the fitness effects, and genera lly express their satisfaction with the club, where the consumer ’s favorite fitness instructor s should hav