论经济全球化下中国电视传媒产业的战略性对策研究-on the strategic countermeasures of chinas tv media industry in the context of economic globalization.docxVIP

论 文 提 要论文题目论经济全球化下中国电视传媒产业的战略性对策不断兴起的新科技已经引起全球传播媒体的变革 进而导致对整 个人类社会的巨大冲击在过去这 30 多年来大众媒体特别是电视传播媒体已经发生了全球性的转变趋势特别是媒体的国际化全球化趋势 经济全球化是不可逆转的潮流 我国已基本建成了社会主义的市场经济体制并且于 2001 年 11 月 11 日正式加入了世界贸易组织WTO一个与世界市场经济体系全面接轨的新时代已经来临 经济全球化的特点是生产的全球化 贸易的全球化 金融的全球 化 技术的全球化 其实质是生产力的发展所引起的生产要素在全球 范围流动 以寻找更有利的投资场所的过程 如果全球化对中国经济来说是一次历史性机遇 那么对中国电视 传媒来说则不仅是机遇而更是挑战 面对传媒全球化的强劲挑战 中 国传媒虽然在整体上具有一定的比较优势 但劣势也十分明显 并且 大多数传媒对将要遇到的挑战都准备不足 目前 中国传媒要主动地 参与 融入传媒全球化的进程中 并必须采取多项对策应对传媒全球 化的挑战 使得我国的电视传媒产业争取更多的生存空间 AbstractSubject: The discuss of strategic countermeasures 7of Chinese TV media industry under economic globalizationIncessant rise of new science and technology has brought the reformation of global spreading media, then proceeded to the next step of leading to a huge impact to whole human society. In the past 30 years, the masses media, especially TV spreading media, has occurred global tendency of transfo rming, especially the globalization and international tendency of media.Globalization is an unchangeable tendency now, and China has built up the socialist market economy and had been a member of the World Trade Organization (WTO) on 11th, November 2001. There comes the new era that connect with world market economic system.The characters of economic globalization are production globalization, financial globalization, trade globalization and technology globalization. The essential of economic globalization is a course of the flow of production factor in the area of world to search more advantaged investing location arising from the development of productivity.If the globalization is a historic chance to Chinese economy, it is a change and more is a challenge to Chinese TV media. Facing to the driving challenge of media globalization, though Chinese media has a certain advantage in the whole, the disadvantage is also very in evidence, and almost media have not prepared sufficiently to the incoming challenge. Now Chinese media should voluntarily participate and inosculate into the course of medi