论我国专业基金销售公司-基金超市构建与发展-on the construction and development of chinas professional fund sales company - fund supermarket.docxVIP

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论我国专业基金销售公司-基金超市构建与发展-on the construction and development of chinas professional fund sales company - fund supermarket.docx

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论我国专业基金销售公司-基金超市构建与发展-on the construction and development of chinas professional fund sales company - fund supermarket

参考文献 .......................................................................................................................... 45后记 .................................................................................................................................. 48攻读硕士学位期间发表的科研成果目录及获奖情况 .................................................. 49CONTENTSABSTRACT 8Chapter 1 Rreface 1Researching Background1Researching Meaning1Theory meaning 1Prictice meaning 2Literature Review2Fund sales channel 2Marketing Theory 4Supermarkets Theory 5Chapter 2 Summary of Fund sales channel and fund sales 7Concept of Fund sales channel and the important7Classification of classical Fund sales channel8the Impact of fund sales channel to fund sales9Chapter 3The major fund channels’analysis at home and abroad 12The overseas fund channels’analysis12the United States mutual fund sales channel 123.2.2he United kingdom fund sales channel 133.3.3he Germany fund sales channel 14The worlds major countries’fund sales channel development trends14Direct sales channels to change in distribution channels 14Diversification trend 18China fund sales channel present situation and analysis20China fund sale’general 20Commercial bank 20Securities company 21Fund company 21China fund sales channel analysis 22The problems exist in china’fund sales channel 24Chapter 4The necessity and meaning to build a fund supermarket in china 26The definition and features of fund market 27The necessity to build a fund supermarket in china 28The meaning to build a fund supermarket in china 28Formationof fund supermarket in China 30Set up professional fund sales company 30Use of exist sales channels of the fundand evolve from them 30Build public fund marketing platform 30Chapter 5Set up framework of fund market 31The principles of set up fund market 31Systematicness 31Dynamicity 31Service for corporate strategy 31Organization and run model of fund market 31Organization framework 31Professional customers service system 32Procurement