新人教版选修九Unit5_Reading课件2_.ppt

3) If you keep copying everything she does, you’ll turn ____ her one day. 4) The police appealed __ the public for any information about the Murder. into to 5) You cannot rely __ him to arrive on time because he is always late for meetings. 6) You’ll soon fit ____ your new job and start enjoying yourself. 7) Please attach this label __ your suitcase. on into to Homework Underline some difficult points. Preview the passage on page 48. Enjoy an ad. Skim the text and predict the content. Skimming Listen and pay attention to the following words. Who…? Why…? Where…? How…? Choose the correct answers. 1. Who advertises?( ) A. business B. individuals C. organisations D. associations 2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool people A.B.C.D A.B 3. Where do they advertise?( ) A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes 4. How do they make effective ads?( ) A. identify their target B. appeal to their target C. use a cheap medium D. use visual medium A.B.C.D.F A.B Divide the text into four parts. Part I. (para ) Part II. (para ) Part III. (para ) Part IV. (para ) Introduction What is an ad? How do advertisers make effective ads? How effective are ads? 1 2 3-7 8-9 1. We are exposed to ads only in the public places. 2. Understanding how advertising works can help us earn a lot of money. True or false. F F 3. An advertisement is a message or announcement that intends to inform or cheat people. 4. Advertisers include business, individuals, organizations and associations. T F 5. Advertisers make ads effective by identifying the target only. 6.Using a suitable media plays an important part in ads. F T 7. An effective advertisement is likely to make people buy the products that they have no use for. F Comprehending Water