央视的微众营销.pptVIP

Micromarketing;Micromarketing;Micromarketing;Micromarketing;The characteristics of the Micro marketing;B.High involvement system Reward sharing mode mobilizes the masses to participate greatly C.Strong interaction D.Gridding Method As marketing participants ,every weibo bloggers are the main body and object of the marketing. ;E.Dynamic The audience of micro marketing may not have continued interest in some marketing events,and the weibo media continues to refresh screen . F.Explosiveness Only to create some sensational and explosive event, it can get widespread attention in a short time ;G.Efficiency Few words accurately describe the micro marketings efficiency.These microis content, action, medium ,audience, experience and communication;Conditions Microblog： a necessary and popular platform ;Civilian: making it easy for everyone to take part in ;Interests：something interesting making people want to take part in; successful cases of Micro marketing; common marketing strategy;;;