淘宝皇冠网店研究.pptVIP

* START HERE Study on the influencing factors of the operating results of Taobao Crown Online Shop Based on the analysis of retail elements By Montgomery,Amphy,Daryal 1 of 40 Backgroud and Value Research Design Variable Definition Data Collection and Analysis Conclusion Suggestions and Expectations 2 of 40 Backgroud and Value 1.The rapid popularization of the Internet and the booming Internet economy 2.Chinas C2C network market shows a dominant situation in Taobao 3.TAOBAO Crown shops will have a stable and loyal customer base, high credit value and a large online shop flow 3 of 40 Research Design shop interface Commodity features Pricing Promotion Service quality Consumer perception Shop interface 4 of 40 product features commodity promotion commodity pricing commodity scale commodity classification Trading evaluation Service guarantee Communication channel service quality consumer perception Retail elements pricing promotion page layout Interaction Commodity information Service introduction store interface 5 of 40 1.The interface has a significant positive influence on the operating result 2.Product fertures have a significant positive influence on the operating result 3.The pricing and promotion of products have a significant positive influence on the operating result 4.The service has a significant positive influence on the operating result 5.Consumer perspection has a significant positive influence on the operating result Five Assumptions 6 of 40 Sample choosing Sample variety :Phone,Frock,Makeup (3 of the top 4 in taobao transactions) (from ) Reasons: 1.The number of annual sales 2.The number of crown shops 3.The number of everyday page views 7 of 40 8 of 40 9 of 40 product features Commodity promotion Commodity pricing Commodity scale Commodity classification Trading evaluation Service guarantee communication channel service quality consumer perception Retail elements pricing promot