宝洁公司(Pg).pptVIP

The Procter Gamble Company (PG), a U.S. consumer goods producer, is currently one of the worlds largest consumer goods companies.Headquartered in Cincinnati, Ohio, nearly 110,000 employees worldwide. In 2008, Procter Gamble is the worlds sixth largest by market value profit company, the worlds 14th largest company. He is also the tenth largest in the Fortune 500 Most Admired Companies. Business: hairdressing, home care, family health supplies PG Products Spokespersons for PG PG entered the Japanese market....... The ride in Japan has not always been easy -with headquarters in Kobe.PG and its affiliated brands have managed to maintain the trust of the Japanese consumer.How have its marketing techniques adapted to a constantly evolving and notoriously fickle(变换的） market? A look at some of their success stories and srategies is illuminating........ The key of success ... Managing Brand Managemet Smelling Sweet :Febreze Communication as a point-of-entry for marketing Corporate Brand Management Challenges Managing Brand Managemet How to influence consumers to purchase a particular product? ——To narrow in and strengthen advertising effectiveness,the company employs another principle !who/what/how Who—a products target demographic(人口结构变化） What—Image(形象) How—what vehicle(传播工具） is most effective in relaying their message to consumer part 2: Execept the simple marketing priciples ,the fickleness of consumers(消费者的变动） as a challenging is also important in their success! As we kown,Japan is the toughest market（艰难的市场） in the world and competing in such an environment makes us work better,stronger and quicker.Japan is the source of our innovation（改革）. This difficult test market is the perfect arena （舞台）for PG to hone its marketing skills. Smelling Sweet :Febreze（清新剂） Focusing on transforming the way a product is seen by consumers instead of changing the formula itself is one of the keys to the companys global success.Febreze odor removing fabr