精信广告-建立强有力品牌工具.pptVIP

* * Issues with Brand Futures Too difficult to fill in Brand Character – bad name (personality) Didn’t follow through into briefing, so it was separate from the work itself Issues with other planning models within Grey? Often rely on research Too complex – designed to impress clients who love really complex brand stuff Here, more concerned about the implementation Why do we need a planning model? Some clients want to know your system, especially in pitches Some clients request workshops Some brands create from scratch Some people, especially younger, like to follow a process * Can add other t