麦肯锡公司演讲PPT——看看老外PPT是如何制作.pptVIP

Driving innovation through the private brand organization US consumers still feel pressured 38% Are having a hard time making ends meet 45% Are somewhat or very worried about losing a job 42% Are living paycheck to paycheck 57% Are making significant lifeplan changes because of declining asset values Cutting BACK PENNY pinching Consumer response to the downturn that has created a “new normal”… Changing HABITS Trading DOWN Shifting CHANNELS keep behavior …and consumers say these behaviors will stick Percent changing Percent intending to Behavior Purchase high-end designer/luxury brands less Shop at club stores more Shop at mass merchants more Shop at dollar stores more Purchase private brand/ store brand products more Go out to eat less behavior 45 35 50 40 50 60 89 88 84 81 80 71 24% 19% 0 25 20 15 10 5 30 08 10E 12E 14E 16E 06 04 $40 B ▪ Retail economics continue to make PL investment difficult ▪ No external shocks occur Projected private brand dollar share Percent Higher growth assumptions ▪ Consumers increasingly embrace PL ▪ Retailers like Walmart, Target, and Costco continue to grow PL ▪ Additional retailers expand PL offering to differentiate and compete ▪ Retailer consolidation continues Flat growth assumptions ▪ Market has reached the equilibrium level of PL share at current levels ▪ Manufacturers provide a stronger value proposition for consumers and retailers that curbs PL attractiveness As a result, US private brand share has the potential to reach 24 percent High growth assumption 2010 revised base 2007 base Organization is more than just structure – each element plays an important role in driving innovation Style Skills Systems Strategy Staff Shared values Structure Sophistication Improve value perception to win the weekly grocery trip Enhance profitability Penetration drive trips, build baskets and cement loyalty