形散神不散（Dispersion of spirit and dispersion of spirit）.docVIP

形散神不散（Dispersion of spirit and dispersion of spirit） BMWs combined marketing strategy BMW uses the core value to command all marketing communication, and engrave the essence of his brand in the deep brain of consumer. BMW is a successful example of all marketing communication activities guided by brand core values. The core value of BMWs brand is driving fun and chic lifestyle. Therefore, BMW always spares no effort to improve the control performance of the car, making driving a fun, a pleasure. Undoubtedly, BMWs success is inseparable from the perfect marketing mix which is consistent with the brand positioning. Product differentiation strategy to meet different consumer groups BMWs product development and technological innovation are clearly pointing to how to improve the driving pleasure of the car. BMWs appearance also vividly reflects the core value of the brand, reflecting the natural, relaxed feeling, and a lot of luxury cars are very solemn characteristics of a sharp contrast. Under the overall brand core value commander, BMW each series of models will have personalized differences, in order to adapt to different consumer groups. BMW, for example, has several different models for Asian markets to meet different consumer groups. 1, BMW three series positioning is young, sports. The three series was the senior small car, the new three series three body changes: four door sedan, two seater coupe, convertible and three door small cars, there are seven types of engine. Spacious and comfortable inside the car. BMW three series convertible and sport utility vehicle X5 is the new favorite of the BMW family, with romantic and practical strength, elegance and fun in one body. 2, BMW five series positioning business, sports. The medium sized RV five series with powerful engines is a new invention of BMW. The sensitivity of the five series is similar to that of the three series except for its larger shape. The five series with two types of bodywork is equipped with engi