耐克品牌 许多值得挖掘的行销启示（Many of the marketing implications of the Nike brand are worth digging）.docVIP

耐克品牌 许多值得挖掘的行销启示（Many of the marketing implications of the Nike brand are worth digging） The Nike was officially named in 1978. It surpassed the leading brands Adidas, Biao, Reebok, known as the worlds most successful consumer company created in the past 20 years.. Nikes profits rose from $13 million in 1985 to about $400 million in 1994, with global revenues of nearly $4 billion 800 million in Nike1994. In the United States, as many as 70% of teenagers dream of having a pair of Nike shoes. The Nike brand has a lot of marketing implications to tap. One of the great aspects of Nikes marketing secrets is its Communication s Marketing (Nike). In 1994, Nike advertising fee is $280 million, is about Procter Gamble advertising fees of L / 9, but the creative charm of Nike marketing communication, won the consumers as Nike, Nike market become the goddess of victory (Nike intent is the ancient Greek goddess of victory). According to English first-hand data, the following detailed analysis of the success of Nike marketing communication: how to expand the average consumer mass market shoes for athletes from the market; how to use the deviant advertising to strengthen communication; how to build brand loyalty from the worship of idols; how to use animation, computer games close to young childrens consumer; how deep self psychological consciousness and value to consumers for women. Nikes consumer myth, many consumers around the world because of wearing and honor. The letter in April 1991 Hongkong financial magazine reported: some shoe shop owner in New York city of the United States have applied to the authorities for approval of the use of firearms for self-defense, request to protect the personal and property safety. The paper said, in recent years, due to admire Nike saddle, many teenagers, not to steal or kill by rush into danger, vicious incidents have occurred, in desperation, the owner had to seek such self protection...... Nike also has a growth myth: in 60s, when the