渠道营销（Trade Marketing）会议资料5.pdf

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渠道营销（Trade Marketing）会议资料5.pdf

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渠道营销（Trade Marketing）会议资料5

Customize Customer Marketing Gary Lin SH, 2007.7 LOGO Ice break LOGO Contents 1 Why customize customer marketing 2 Understand consumers/customer insight 3 Differentiation on supply model 4 Differentiation on key business drivers 5 Summary LOGO Why customized customer marketing Modern Trade Traditional Trade LOGO Contents 1 Why customize customer marketing 2 Understand consumers/customer insight 3 Differentiation on supply model 4 Differentiation on key business drivers 5 Summary LOGO Consumers and customer insight •Understand consumers insight •Understand customers (different type) insight •Combine with our target consumers’ insight LOGO Contents 1 Why customize customer marketing 2 Understand consumers/customer insight 3 Differentiation on supply model 4 Differentiation on key business drivers 5 Summary LOGO Supply model business model LOGO Contents 1 Why customize customer marketing 2 Understand consumers/customer insight 3 Differentiation on supply model 4 Differentiation on key business drivers 5 Summary LOGO Target distribution Shelf display Price to consumers Merchandising and promotio