营销管理第3篇复习资料PPT.ppt

目标市场营销;Mufasa: Look, Simba. Everything the light touches is our kingdom. Simba: Wow. Mufasa: A kings time as ruler rises and falls like the sun. One day, Simba, the sun will set on my time here, and will rise with you as the new king. Simba: And this will all be mine? Mufasa: Everything. Simba: Everything the light touches. What about that shadowy place? Mufasa: Thats beyond our borders. You must never go there, Simba. Simba: But I thought a king can do whatever he wants. Mufasa: Oh, theres more to being king than.. ;1.确定细分变 量和细分市场 2.勾勒细分 市场的轮廓;市 场 细 分;第一节 市场细分概论;2.可行性;第二节 市场细分的层次;一、大众市场;二