chapter3individualperceptionanddecision-makingppt课件.pptVIP

* 识别问题的存在并决定是否做出决策是一个知觉问题。 * 对两个或多个可选方案进行分析、评估、 筛选。 决策的定义 个体决策过程 （1）发现问题、确定目标 问题=理想状态—现实状态 （2）收集资料、拟定方案 （3）分析评估、择优完善 （4）方案实施、反馈调整 * Decision Making in Organizations Rational model Bounded Rationality Intuition * Making Decisions Rationality Model Managers make consistent, value-maximizing choices with specified constraints. Assumptions are that decision makers: Are perfectly rational, fully objective, and logical. Have carefully defined the problem and identified all viable alternatives. Have a clear and specific goal Will select the alternative that maximizes outcomes in the