2012年辽宁省普通本科高等学校大学英语教师教学能力提升培训示范课.pptVIP

Warm Up In New Jersey, where should an eighth grade student go to buy cigarette? KFC WALMART Post Office Duty Free Store Nowhere! Listen for gist Listen for gist Listen to the recording and fill in the blanks to complete the answers. 1. What does REBEL stand for? __________ Everybody by ____________ Lies. 2. What is the major action performed by REBEL? They launched an advertising ________ to call on youth to fight ________ ___________ companies. 3. What is the aim of the group? They intend to spread the ________ that _________ no longer want to __ ________ by tobacco companies in their advertisements. Listen for gist What does REBEL stand for? _______ Everybody by ________ Lies. Reaching Exposing to make known to be received and to influence Listen for gist 2. What is the major action performed by REBEL? They launched an advertising _______ to call on youth to fight ________ _______ companies. campaign tobacco against Listen for gist 3. What is the aim of the group? They intend to spread the ________ that _________no longer want to __________ by tobacco companies in their advertisements. message be targeted teenagers a significant point or central theme to aim at Listen for gist This advertisement ______ housewives. Listen for gist Listen for gist Retell the main idea using the key words. 1. Name reaching, exposing 2. Major action campaign, against, tobacco 3. Aim message, teenagers, targeted Listen to the recording again and choose the right answers to the questions you hear. Page 42 Listen for detail Listen for detail When did REBEL launch their advertising campaign? November last year. The summer of 2001. February 16, 2001. February 6, 2001. Listen for detail When did REBEL launch their advertising campaign? November last year. The summer of 2001. February 16, 2001. February 6, 2001. Listen for detail When did REBEL launch their advertising campaign? November last year. The summer of 2001. February 1