科尔尼《graphic tool》47页.pptVIP

SVW has enjoyed high growth in early 90s, but the market shares keep decreasing during the past five years Although China passenger car market will grow rapidly, intensified competition is putting more pressure to keep SVW from maintaining the market leader position SVW senior management has the vision and the determination to continually be the No.1; the key is how to align the operations improvement with the corporate strategy to achieve the vision In Phase 1, the joint project team will review and confirm the SVW development strategy To confirm the strategy, the two basic strategic questions: “Where to compete?” and “How to compete?” need to be re-visited We will also analyse SVW’s growth capacities and core competences , which will base on a set of indexes and benchmarking with the industry best practices In Phase 2, we will take an unique alignment approach to optimize the selected strategic (to-down) and operational (bottom-up) measures We will leverage the Integrated Strategic Measurement toolkit to drive strategy to results by creating alignment, focus and insight throughout SVW operations Also through the bottom-up approach, we will benchmark the best practice on other OEMs and other VW business units across all functions along the value pyramid The result of Phase 2 is an integrated system of key performance metrics by which the entire organization drives towards value creation and achieving the strategic objectives The complete work of this phase will develop customized recommendations, feasible implementation plans and actual economical benefits In the past few years, organic growth and conservative diversification characterized the significant growth of Bright A fully integrated dairy value chain has been successfully established Dairy-based value chain 在人均国民生产总值达到2000美元之前,所有的软包装饮料(包括牛奶)增长十分迅速 ….其利润也较为可观 尽管其核心产品(鲜牛奶)增长迅速，利润可观，然而其在本地市场的优势将更多来自于其非核心产品的发展 中国的便利超市正在飞速发展与快速整合，这更促使光明乳业急需制定明确的企业战略 三元通过一系列资本运作的举措强化其三大业务的多元化经营，进一步在国内市场赢得知名度 乳品行业的关键成功因素涉及整个价值链