关于渠道-经验漫谈.docVIP

Oversea Business Development Guide ????? 渠道建设的重要性 / Importance of Channel Construction It is a quick and effective way to promote your product and establish your reputation in a relatively short period.渠道可以在相对更短的时间段内，快速有效推广产品，提高公司知名度。 At the beginning, focus on quantity instead of quality.渠道建设初期，重视数量甚于质量。 Sales channel can decide how far your company can go.渠道一定程度上决定命运。 Keep your channel network updated with the time.渠道建设与时俱进，保持畅通与有效性。 ??????? 渠道拓展基本流程 Understand the channel policy of your company了解公司渠道政策 Keep communication with current partners与现有伙伴进行沟通 Analyses the channels and policy of your competitors in your area分析所属区域内，竞争对手的渠道和政策 Understand the conditions of your area, such as economy, politics, education level and other factors that may affect your business and channel了解你的区域状况，例如：经济、政治以及其他可能影响到你的生意及渠道的因素。 Analyzes the channel possibility to make your channel polity分析渠道机会，制定渠道策略。 Establish a competitive channel development plan制定有竞争力的渠道拓展计划 Proceed your plan and update it with the change of market conditions执行计划，并根据市场环境状况不断更新 渠道工作需要干什么？/ The job of channel developer? Channel Development -------- Channel Management 渠道建设 渠道管理 Challenge and meet your sales target挑战并达成公司规定业绩 Expand your channels and make them stronger拓展渠道，强化渠道 Keep a reasonable increase and divide into different levels合理发展，渠道分级 Establish the core channel or partner in each country or area建立核心合作伙伴，提升合作内容及级别 Focus on the channel development of competitors or relevant product developers and try to find the cooperation possibility关注竞争对手渠道发展，学会寻求合作，为我所用 Enhance the market share and reputation through activity with local partners通过当地活动以及对合作伙伴的支持，提高当地市场份额和知名度 合作伙伴的选择 / Choice of partners? Choose to cooperate with such companies with value conception, vision relevant to software industry. The mutual understanding can be built up easily and they are more willing to develop with the expansion of our business.选择价值观和理念与软件行业和公司相通的公司合作，这样的公司