毕业设计某医疗器械销售企业经营状况分析.docVIP

（某医疗器械销售企业的经营状况分析） 摘 要 随着时代的变迁，经济的迅速发展，人们的生活水平和生活质量不断提高，近年来人们的健康意识也在不断提高，他们对于保健也开始越来越重视，特别是医院的医疗技术水平更是越来越受到人们的广泛关注。医疗器械行业的发展就与医院的实力有着密切的关系，医疗设备销售就是为医院提供高技术，高科技的医疗设备仪器的新兴行业之一。 西安玛迪卡医疗设备有限责任公司就是这样一家年销售收入平均达300万的医疗器械销售企业。一直本着紧紧围绕人民群众不断增长的医疗卫生需求，不断提高医疗器械的科技含量和竞争能力，努力为维护百姓身体健康和生命安全做贡献的宗旨。 本文在叙述、肯定了医疗器械销售行业在国民经济中的地位和作用的同时，阐述了西安玛迪卡医疗设备有限责任公司的经营特点，经营对策以及财务状况的分析，重点对该企业的财务状况、盈利能力、现金流量、行业平均利润率等进行了详细的分析和比较，通过分析找出了该企业在经营中以及日常管理中存在的问题，并建议企业积极采取各种措施来改善经营状况和应对激烈的市场竞争以实现可持续发展之路。 关键词：经济，医疗器械，经营状况，问题  ABSTRACT Along with time vicissitude, economical rapidly expand, peoples living standard and the quality of life enhance unceasingly, peoples health consciousness also unceasingly was enhancing in recent years, they also started regarding the health care to take seriously more and more, specially the hospital medical technology level was receives the people widely to take seriously more and more. The medical instrument professions development has built the foundation for the hospital strength. Is provides high-tech for the hospital, high tech medical equipment instruments emerging profession. Xian Madika medical equipment Limited liability company is this kind of medical instrument sale enterprise. Continuously in line with closely the health demand which grows unceasingly regarding the people, raises medical instruments technology content and competitive ability unceasingly, to maintain the common people health and the safety diligently makes the contribution the objective. This article in the narration, had affirmed the medical instrument sale profession while national economys status and function, elaborated Xian Madika medical equipment Limited liability companys management characteristic, the operation gaming as well as financial situations analysis, key to this enterprises financial situation, profit ability, the cash flow, the profession average rate of profit and so on has carried on the detailed analysis and the comparison, has discovered this enterprise through the analysis