白酒新文化运动时代到来了（The new era of liquor culture movement has come ）.docVIP

白酒新文化运动时代到来了(1)（The new era of liquor culture movement has come (1)） In recent years, with the improvement of living standards, consumer attitudes improved, wine consumption in the domestic and Wine more and more big, so marketing experts and industry insiders comment: the liquor industry has become a sunset industry, wine and Wine era. Due to the extension of the city of wine and Wine technique with the local liquor was not the same, the wine and Wine tree brand, culture ways obviously, therefore, calls for liquor of the new culture movement began to voice loud, in response to the rise of wine and Wine road. Marketing essence of foreign wine culture No one can deny the wine and Wine are Chinese earth grow rapidly, but the rapid growth of wine and Wine, more categories and varieties grow up with rapid economic growth, and not fully Chinese local liquor wine beat era has come, in fact, this time it is difficult to say the arrival of the. You go to see a wide Chinese earth, look around the different living habits and the liquor in which the role can be deeply felt: Chinese liquor for most of the Chinese, how ethnic and profound! How difficult it is to be replaced! The wine and Wine growing in Chinese, from the signs of market development, Chinese wine market is now showing four changes: first, expand consumer groups, the middle class and increase the proportion of white-collar workers; second, market expansion, consumption places from the past home from drinking, consumption to bar, KTV, hotel the nightclub; third, diffusion of regional consumption from the past developed coastal city, the center of the city to the mainland city; fourth, wine from the public dissemination of the past (on the high-end fashion magazine) began to spread to the public now (TV, newspaper) change. It should be said that the success of foreign wine is mainly the success of the brand. However, the rapid development of the wine does not mean that the Chinese liquor era, in a certain sense, the