作文—热 点 话 题..docVIP

热 点 话 题 166页 ucts that have a reliable name. When the difference in quality among various products or services becomes less differentiated, what distinguishes a product from others is the brand. How can Chinese brands fred their way into the international market? First, control over hinese firms by foreign brands must be removed. A brand strategy could be deemed an anti-control strategy. Since original equipment manufacturing forms a great barriers between foreign consumers and Chinese manufacturers, Chinese manufacturers have no brand for their own products and thus can accumulate no brand loyalty even if the products they produced are widely sold. Second, Chinese manufacturers need to develop the key technology for their brand and own the property rights to that technology. A good example is the CDMA (code-division multiple-access) technology used for mobile phones. The patent fees charge to Chinese manufac-turers have been a heavy burden and added to the cost of CDMA phone handsets, thus limiting the growth of CDMA use in China. Without a self-owned brand, Chinese manufacturers will need to copy technology from other manufacturers and therefore they will not have the momentum to take the lead in technology innovation. Third, Chinese manufacturers need to have their own brand strategy. Without their own brands and without promotion of those brands, Chinese manufacturers will have no idea what consumers in other countries really want. Therefore, they will be unaware of how to promote their products in those overseas markets. In conclusion, turning a brand strategy into reality is totally different from thinking about a strategy. Yet, when Chinese manufacturers start to think about strategy, they have already made the first very important step forward to achieve the goal of establishing an international brand. 2. Chinas Entry to WTO Directions: A. Title: What Will Happen If China Enters WTO? B. Word Limit: about 200 words