Target Corporation The University of Nrth Carolina at Chapel Hill目标公司北卡罗来纳大学教堂山分校.pptVIP

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Target Corporation The University of Nrth Carolina at Chapel Hill目标公司北卡罗来纳大学教堂山分校.ppt

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Target Corporation The University of Nrth Carolina at Chapel Hill目标公司北卡罗来纳大学教堂山分校

Catherine Davis Anna Goetz Corinne Gundersen Lauren Werner History 1903-Dayton Dept. Store opened in Minneapolis 1954-J.L. Hudson opened Northland center Two Companies merged in 1971 to become Dayton Hudson Corp. (DHC) Over the years, DHC created Target stores and acquired Mervyn’s and Marshall Field’s 2000-DHC changed its name to Target Corporation and crafted this logo Target Corporation is America’s second largest general merchandise retailer Corporate Identity System Logo: Red Bulls-eye with Target Corporation written above it Slogans: Target- “Expect more…Pay less” Mervyn’s- “Big brands…small prices” Target Corporation Nationwide Stores: Target-1,167 Mervyn’s-265 Marshall Field’s-64 Target Corporation has 280,000 employees in 47 states Target Corporation Cont. Upscale and Moderate price stores to Full-Scale department stores 2001 Revenues: Target-82% Mervyn’s-10% Marshall Field’s-7% Principle Products and Services Clothes for men, women and children Featuring Mossimo, Swell by Cynthia Rowley and Ilene Rosenzweig, Liz Lange, Michael Graves and Cherokee Toiletries, Electronics, Toys, Sporting Goods, Housewares Finance Market Capital-$23,871,500,000 Last Year Revenue-$27,757,000,000 14,000 Shareholders 908.7 million outstanding shares Finance Cont Five-Year summary Year Sales Net Income 2001 $39,888,000,000 $1,368,000,000 2000 $36,903,000,000 $1,264,000,000 1999 $33,702,000,000 $1,144,000,000 1998 $30,662,000,000 $935,000,000 1997 $27,487,000,000 $751,000,000 Strengths Brand Image -Target-”Expect More…Pay Less” -Mervyn’s-”Big Brands at Small Prices” New Wave of Advertising High level of quality and satisfaction Fairly new company and stores Stores have access to more than 100,000 different items from more than 10,000 different vendors Strengths Cont. Customer Service Create friendly, helpful minded employees to make shopping at Target Corp. stores a pleasant experience The Customer Service Center is open 7a.m.-8p.m