解析酒店渠道营销—例速8.pptVIP

“Super 8” Channel Our Team 菜园小饼 Catalog 1.Company Background 2.Entry Modes 3.Domestic Distribution 4.Advantages Disadvantages Background About Super 8: It is the worlds largest economy hotel chain, from 1974 to the present, the global total of more than 2,100 Super 8 Hotel. In 2003, the United States Super 8 Hotel is No. 24, Entrepreneur magazine ranked 500 in the years top franchise. Background Wyndham Hotel Group (NYSE: MYN) is SUPER8 and other brand owners, is the worlds leading hotel and leisure services group, headquartered in Parsippany, New Jersey, USA. Background United States Super 8 Hotel: 1.the worlds largest economy hotel brands in franchising 2.Founder: Dennis Brown; Ron Rivett 3.The first Super 8 hotel in October 1974 in the United States opened in Aberdeen, South Dakota 4.The accommodation is 8.88 yuan per night 5.Super 8 Hotel so far in the U.S. and Canada and has over 2100 in China Background Super 8 China 1.Since April 22, 2004 official visit to China. 2.To January 2010 has been more than 90 cities across the country have opened or will open 210 more than the Super 8 Hotel. Super 8 of culture Cleanness Friend Economics 3.1 Cooperation with major companies 3.2 group-buy Travel website  Currently,there are lot of group-buy Travel website Cooperation with Super 8 hotel,like “Q “K” “17” China tourism trading network, help people for Reservation 3.3The Olympic games and social activities Beijing Municipal Bureau of tourism Olympic Committee designated as the 2008 Beijing Olympic Games Olympic village service senior member of the management team of Super 8 China has arrived at the Olympic village with its Olympic Village housekeeper service. 3.4 Hotel directly marketing Build own website The introduction of online game Using mobile communication tool send SMS coupon information Membership card 4.Advantges Disadantages 4.1 Advantages of Franchise Full use of