广告的优劣.docVIP

Advantages of ads 1. Advertising is informative, which provides the customers with a quick access to the product needed. So it can help people buy and sell goods 2. By comparing and contrasting the prices and specifications of the commodity advertised by different suppliers, consumers can enjoy the conveniences and competitive prices brought by commercials. 3. The public advertisements can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of educating people of that country on a number of social and moral issues. 4. It can widen peoples knowledge, and make people more experienced. 5. Advertisement makes our life more colorful and gives us more information about the world. The advertisers always spend large amount of time on each advertisement, as attracting as it can, in order to catch every consumer’s eyes. So many beautiful and surprising pictures and words appear in the advertisements, which will make you feel a sense of beauty. 6. Some of the ads are full of creation, it can explore our mind. 7. With advertisements， people save a lot of time in shopping, looking for jobs, etc. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products. And advertising itself is a business that has provided a great number of jobs. 9. Advertising is a process of artistic creation. 10. Advertising helps stabilize industry and employment, improves quality, and, by competition, helps keep prices within bounds. Disadvantages of ads 1. Advertisements are simply misleading and cheating. Manufacturers easily make false claims about any product and influence the minds of the people. Fake advertising cheats consumers and, sometimes even harmful. 2. Some manufaturers spend too much on the ads, and they will rise the price, it is not good for the consumers. The cost will definitely be passed on to the customers. 3. T