论广告传媒重要性以及如何合理选择.docVIP

论广告传媒重要性以及如何合理选择 　　The Advertising Media means a media where the advertisement can be published to the public. It’s also a methods that can be released the goods or service information. The traditional “ four big advertising media ” is the TV， radio， newspapers， magazines. In the advertising industry， the TV and Radio are called the Radio media， the Newspapers and Magazines are called the Print Media. 　　The classification of the advertising media 　　In our daily life， we can hear and see the ads through Radio and TV， and read the all kinds of ads through Internet， newspaper and magazine. These media such as Radio， TV just takes the Advertising media’s role， which transmits the ad’s information to public. Each kinds of Medium not only has the advantages， but also has the limitation. As a matter of fact， the precondition of the reasonable choice for advertising media is to understand the character of each medium. Firstly， we need to classify the advertising media. 　　According to the function， it can be divided to visual media， auditory media and audio-visual dual media. To stimulate the visual or auditory organ can meet the goal of the information transmission. According to the property， it can be newspaper media， magazine media， radio media， TV media， outdoor media， books media， and traffic media， store media， also includes some sub-media， such as package media， video media and postal media. They are the parts of the advertising media. To fully understand the advertising media is easy for us to make a reasonable choice. 　　The role and importance of advertising media 　　Media is the final connecting channel between the advertising and consumers， while advertising can produce the effects through the contacting between consumers and media. As an important part of advertising， media can not only accurately and timely pass the advertising information， but present the features and attraction to the certain consumers. It can satisfy the specific requirements of adverti