商标语汉译生态翻译学分析-英语语言文学专业论文.docxVIP

独创性声明本人声明所呈交的论文是我个人在导师指导 F进行的刷究工作及取得 的研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中 不包括其他人已经发表或撰写过均研究成果，也不包含为获得西北师范大 学或其他教育机构的学位或证书而使用过的材料。与我 一 间_[作的同志对本研究所做的任何贡献均己在论文中作了明确的说明并表示了谢意。签名 :是乙后) ?t工7H期:主，1)/2-， s . 3 }关于论文使用授权的说明。本人完全了解西北师范大学有 关保留、使用学位论文的规定，即 : 学 校有权保留送交论文的复印件，允许论文被查阅和借阅 ;学校可以公布论 文的全部或部分内容 ，可以采用影印、缩印或其他复制手段保存论文。(保密的论文在解密后应遵守此规定)签名也怕导师签名 :切后头日仰f2 - t ，gAbstractTrademark words translation is a comprehensive art, not simply a translation from the source language to the target language. Small as it is, a trademark word contains culture, manners, customs and religious, beliefs, thought patterns, also the receptors’ psychology and so on. So trademark words translation is a tough job in the domain of both linguistics and culture. In recent years, many scholars have studied on the trademark words translation from different perspectives, such as they studied on trademark words translation from the culture perspective, linguistic perspective, aesthetic perspective and semiotic perspective; also there are many researches on trademark words translation under the guidance of different theories, like the functional equivalence theory, skopos theory, intertextuality theory and some other theories are applied to the studies on trademark words translation. All these previous studies broadened the field of trademark words translation and they are good preparations for the future researches. However, most of these studies pay much attention to translation methods and related theories for translating trademark words, but neglect the research on translation ontology and the translation process. They also ignored the whole translation environment around the translator, so their researches are not systematic enough to help provide appropriate translations.This thesis takes the theory of eco-translatology as the theoretical framework, seeking to open up a new perspective for studying on trademark words translation. “It is an ecological approach to translation studies or translation stud