upm集团公司中国市场竞争战略分析-analysis of upm group companys china market competition strategy.docx

AbstractEnter new century, Chinese paper market is booming, the international major paper companies to invest in china. UPM Corporation is a Finland the worlds largest paper company, a total investment of nearly $1200000000in china. At present, the Chinese market has become the major international paper company and the focus of competition, forward position and profit growth point. Therefore, in close association with UPM group company globalization strategy, integrate various resources, formulate clear competitive strategy has very important practical value and realistic significance.In this paper the authors in the European UPM group of companies engaged in the management of many years, and in the UPM group company the actual data as the research object, using strategic management the most widely used three kinds of tools, including SWOT analysis, PESTE analysis, Five Forces Model analysis method, through a combination of theory and practice research methods, first to the UPM group company external environment is divided into three levels: the macro environment, industry environment and competitive environment analysis, find out the enterprise faces the advantages and disadvantages faced by enterprises; then through UPM group companys internal condition analysis in three aspects: enterprise resource analysis, enterprise capacity analysis and the analysis of company core competition ability, combine results of the analysis, summed up the enterprise has competitive advantage and the inferior position; then, in all analysis results on the basis of the construction of SWOT matrix, is proposed for UPM group of companies is the competitive strategy growth strategy; finally according to the growth strategy target on China market can be implemented by the refinement condition. UPM group company growth strategy: consolidation in the forest biomass market status, based on current trends in the development of the industry and the current situation of economic development, in