报纸公益报道的现状与发展分析-current situation and development analysis of newspaper public welfare reports.docxVIP

目录第一章 绪论 ..................................................................................................................11.1 研究背景与意义 .............................................................................................11.1.1 研究背景 ..............................................................................................11.1.2 研究意义 ..............................................................................................21.2 文献综述 .........................................................................................................41.3 研究方法 .........................................................................................................7第二章 公益事业与公益报道概述 ..............................................................................82.1 公益事业 .........................................................................................................82.1.1 公益和慈善的内涵 ..............................................................................82.1.2 国内公益事业的基本现状 ..................................................................92.1.3 国内公益事业兴起的诸原因 ............................................................152.2 公益报道 .......................................................................................................172.2.1 慈善报道与公益报道的定义 ............................................................172.2.2 媒体报道公益活动的社会意义 ........................................................19第三章 都市报公益报道的现状与存在问题分析 ....................................................243.1 当前都市报公益报道的基本现状 ...............................................................243.1.1 “民生热”现象.....................................................................................243.1.2 传统慈善报道向公益报道转变 ........................................................243.1.3 平民化视角使得报道更具人文关怀 ................................................253.2 都市报自身公益活动报道的特征 ...............................................................253.2.1 公益周刊的兴起 .............................................................................