手机皮套保护套的项目天猫淘宝营前的的策划中英文.docxVIP

一、产品策略主要从既有库存产品和新增产品挑选，前期上架现有库存产品为主，之后逐渐向新品过渡，以不断更新新品迎合产品的市场需求和提升网店活性。初期产品上架计划：70款产品分为七批上传，每批十个，七天刚好一个上下架周期。经与美工部沟通-确定：产品拍摄和PS处理分别安排为周一周二整天。Mainly from the existing inventory and new products product selection, early on existing inventory products, then gradually transition to a new product, to constantly update new products to meet market needs of products and promote online activity. Initial product shelf plan: 70 product is divided into seven batch upload, each group of ten, seven days just a rack up and down cycle. Determined by way of communication with the ministry - : product film and PS processing respectively arranged for Monday and Tuesday all day.·选款1、产品定位 ① 16-24岁的学生群体，受众关注度高、更换频率较高、市场体量大、传播速度快，有很大的市场潜力，学生群体主要对产品追求单价低、款式新、可爱清新、颜色丰富等特点；缺点：低端手机或其他品牌机型用户多。Product positioning 1) 16 - to 24-year-olds student groups, high audience awareness, change frequency, large market size, speed, have a very large market potential, students mainly pursuit of product unit price is low, the lovely and new design, pure and fresh, rich color and other characteristics; Weakness: the mobile phone users low-end models or other brands.② 25-30岁的年轻上班族是购买主力，受众购买力强、审美稳定，主要追求轻而薄、大方精致、简约风格的产品，对产品质量要求较高，所以此类产品以精品为首选；(2) 25 to 30 years old of young workers is our main purchasing power, these purchasing powers are very strong, these people have stable aesthetic, main pursuit of favorite products are light and thin, easy delicate, contracted style , the demand of product quality is quite high, so selected products with high-quality goods are preferred; ③ 35-49岁中年商务人士，主要是商务风格产品，其中以ipad套和键盘等配件需求较大。因此，我们要针对各个细分人群打造更精准的营销推广和渠道分销策略，产品以卡通人物风格款、日韩清新款、简约纯色、透明款、折叠便携功能款为主打，商务、欧美风格、中国风等其他为长尾辅助；(3) 35 to 49 years old middle-aged business people, mainly business style products, of which the Ipad cases of keyboard and accessories are the main demand. We need to segment the crowd to make more accurate marketing and channel distribution strategy, products style main towards to Japan and South Korea i