共享价值视角下企业社会责任的转型与 机遇 ——以英特尔中国有限公司为例-transformation and opportunity of corporate social responsibility from the perspective of shared value - taking intel china co., ltd. as an example.docxVIP

摘要摘要万方数据万方数据摘 要传统的企业社会责任理论认为，企业作为经济市场中最广泛的主体，无法 脱离它追求利润最大化的本质，而企业在实现这一目标的过程中不可避免地会 牺牲其他社会主体的利益，因此才要求企业主动去承担社会责任，兼顾整个社 会的福利。而企业也在很长的一段时间内被这种责任所“束缚”，一方面大部 分的企业确实是依赖消耗社会资源来推动自身发展的，另一方面从企业的角度 看来，企业被要求履行的这些责任从直观的财务指标层面上来讲，确实成为了 企业的“负担”。然而共享价的值理念突破了这种想法的瓶颈，共享价值没有 把企业社会责任和企业利益孤立地分开，而是将企业与其他利益相关方的利益 结合在了一起，并且凭借这种方式去为企业找到实现新的增长动力的路径和方 法。因此，本文试图分析共享价值能够为企业社会责任带来何种转型，以及转 型后的企业社会责任能为企业带来怎样的发展机遇，并且在这一过程中去重新 去审视企业和其他社会主体的关系。在共享价值的视角下，企业社会责任将不 再是一项沉重的负担，企业甚至可以在实现经济效益的同时落实企业社会责任， 同时企业也可以借由贯彻社会责任来重新定义自己的产品和市场，并从中创造 出新的价值。关键词：共享价值；企业社会责任；价值创造；转型与机遇iAbAbstractAbstractThe traditional theory of corporate social responsibility hold the view that being the most widely subject of economic market, enterprise by no means can escape the nature of pursuing profit maximization, and enterprise will sacrifice the interest of other social subjects inevitably for the process of achieving this goal. Thus, the theory asks companies to take the initiative to shoulder social responsibility, taking into account the welfare of the whole society. However, enterprise is also restrained by this responsibility in a very long period of time. On the one hand, most of the business is really dependent on the consumption of social resources to promote the development of enterprise itself. On the other hand, talking from a business perspective, the responsibilities companies are required to fulfill indeed become a burden. of the company by the contrast of financial indicators intuitively. But the concept of shared value broke through the bottleneck of this situation. Shared value never separate social responsibility and business interests into two irrelevant sectors, On the contrary, it combined the but interests of both companies and other stakeholders together, and then find methods to achieve new growth for enterprises through the way of this approach.Therefore, this paper attempts to analyze that which transitions can shared value bring to corporate social responsibility, as well as what kind of development op