新市民信息为模型研究.docVIP

新市民信息行为模型研究 　　〔摘 要〕在我国城镇化不断推进的环境下，掌握新市民信息行为规律并构建其信息行为模型，有利于提升新市民信息活动效率，促进新市民城市融入，从而提升城镇化质量。本文在对广东省多个城市调研和对新市民自身因素、环境因素及信息因素综合分析的基础上，以威尔逊信息行为一般性模型为主线并结合技术接受模型和科亨信息需求理论，构建出新市民信息行为模型，再以广东省新市民的信息行为为实证，运用Logistic回归分析法和相关分析法对模型中各影响因素进行验证，最后根据验证结果修正模型并提出建议。研究结果表明，模型中的变量对新市民信息行为均有显著影响作用，它可为深入分析新市民信息行为和开展有效的信息服务提供参考。 中国论文网 /4/viewhtm　　〔关键词〕新市民；信息行为；模型；Logistic回归分析；优化策略 　　DOI：10.3969/j.issn.1008-0821.2016.04.006 　　〔中图分类号〕G201 〔文献标识码〕A 〔文章编号〕1008-0821（2016）04-0030-07 　　〔Abstract〕Under the condition of Chinas continuous urbanization，understanding the patterns of new citizens information behavior and building a model of its information behavior help to improve new citizens information activity efficiency，promote the integration of new citizens into cities and further improve the quality of urbanization.Based on surveys in several cities in Guangdong and a comprehensive analysis of new citizens internal factors，external factors and informational factors，taking Wilsons General Model of Information Behavior as main reference and combining with Technology Acceptance Model and Kochens information demand theory，a new citizens information behavior model was built in this paper.Afterwards an empirical study on the model was done based on new citizens in Guangdong Province and using the logistic regression and correlation analysis to verify the influencing factors in the model.At last，the model was revised according to the verification results and some suggestions were proposed.The results indicated that most of the factors in the model have significant influence on new citizens information behavior，which will promote in-depth analysis of new citizens information behavior and efficient information service. 　　〔Key words〕new citizens；information behavior；model；Logistics regression；optimization strategies 　　随着我国城镇化的迅速推进，新市民群体逐渐壮大，伴随城镇化过程的新市民城市融合问题也越来越受关注。新市民城市融合是城镇化质量的一个重要测度，关乎社会的安定与发展。新市民在融合过程中需要获得大量信息（如政府政策、就业保障、子女教育以及生活娱乐等）以维持城市生活正常的进行，但由于新市民受传统生活方式、行为习惯及自身信息能力偏低等因素的影响，信息的获取和利