商业银行个人金融业务营销策略研究——以yt商业银行为例-research on marketing strategy of personal financial services of commercial banks - taking yt commercial bank as an example.docxVIP

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商业银行个人金融业务营销策略研究——以yt商业银行为例-research on marketing strategy of personal financial services of commercial banks - taking yt commercial bank as an example.docx

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商业银行个人金融业务营销策略研究——以yt商业银行为例-research on marketing strategy of personal financial services of commercial banks - taking yt commercial bank as an example

ResearchonCommercialBankPersonalfinancialBusinessMarketingStrategyAbstractAlongwithChinasWTOentry,themarketingeconomicsystemandthereformofthefinancialsystemhascometofurtheraccelerate,andwiththepersonalfinancialmarketfurtheropeningup,thecompetitionofcommercialbankpersonalfinancialbusinessmarketismoreintense.Todealwiththechallengesandtomeetthediversityofcustomerdemand,CommercialBankscontinuetoadjustmanagementstrategyandtostrengtheninnovationability.StrengtheningthepersonalfinancialbusinessmarketingstrategyresearchhasbecometheinevitablechoiceoftransformationofvariouscommercialBanksdevelopmentinthenewsituation.TheresearchofpersonalfinanceinCommercialBankisacomplexsystematicproject.Inthisthesis,itelaboratedmethodandskillofCommercialbankpersonalfinancialbusinessmarketinginYTcommercialBanksinthenewtime,accordingtothebasicprincipleofwesterncommercialbankmarketingandcombiningwiththepracticeofYTcommercialbank..Thisarticleisdividedintosixparts,thefirstpartintroducesbackgroundandsignificanceofthisarticleandthecomprehensivesummaryfortheresearchresultsathomeandabroad.Thesecondpartintroducesthedefinitionofrelatedconceptsandtheoreticalbasis,thispartalsoanalysesforeigncommercialbankpersonalfinancialandmarketingexperience.ThethirdpartisaboutpilotofportfoliomarketinganalysisinYTbank.ItisasystematicanalysisfrommultiplelatitudepilotinYTcommercialBankspersonalfinancialbusinessmarketingpresentsituation,YTSWOTinthecommercialbankmarketingsituationanalysis.ThefourthpartisabouttheYTcommercialbankpersonalfinancialbusinessmarketportfoliomarketinganalysis,fromvariousanglestoYTcommercialBankspersonalfinancialbusinessmarketingpresentsituation,YTSWOTinthecommercialbankmarketingsituationanalysis,YTpilotcommercialBanksinternalcombinationmarketingsituationdescribedinasystematic;ThefourthpartmainlydiscussestheYTcommercialbankpersonalfinancialbusinessmarketingcombinationstrategy,targetcustomersthroughmarketsegmentation,differentiationmarketingcase;Thefifthpartanalysispersonalfinancialmarketingstrategyof