深圳宏盛达五金厂创业管理案例分析-case analysis of shenzhen hongshengda hardware factorys entrepreneurial management.docxVIP

摘要今天，越来越多的人选择创办自己的企业，一般创业的热潮正在席卷中国大地。然而，由于项目选择不或者经督管理不善，新创企业的淘汰率也是相当高的.如何能够在竞争日益激烈的市场环境中生存下来，进而赋予企业长久生命力，是创业者需要认真研究并始终关泼的课题。论文以深圳市宏盛达五金广(以下简称宏感达)为例，在总结、分析和吸收罔内外关于创业管理理论和实践经验的基础上，通过对宏达创办前以及成立后近三年的创业实践的介绍与分析，指出不断创新是小型机械加工企业的核心竞争力，并为宏磁达提出了生存和发展的全面解决方案。论文详细介绍了宏盛达成立前对投产项目的分析和选择、成立后三年来的管想实践，重点分析了对宏达生存发展至关重要的几个管现问题.通过对创业之路的回顾，作者就宏接达初创阶段计划的制定以及资本结构的规划进行分析和评价:针对企业现状，作者对发展速度的确定和控制、管理团队和企业文化的建设、新项目的选择进行研究分析并提出自己的观点和建议:展望未来，作者指出创新是宏盛达建立持久竞争优势的必由之路，通过对创新概念、创新对象和内容的分析，为宏盛达指明了创新管现的方向和途径。宏撼达在创实践中遇到的问题与困境具有一定的代表性，作者希望通过本文的研究和讨论，能够对许许多多正在创业路上奋斗的创业者们有所借鉴和帮助。关键词g宏盛达五金厂创业项目ìí\;择创业管理创新AbstractNowadays.m创唱andmorepeoplechose10strugglefortheirownbusinessventures.However，thosepeoplefacethefailureathighspeedt肌Thefailuremightbeωusedbymanyfactor罩.suchasbadmanagement，wrongdecision，orevenerror翩。均ectiveframingetc.Howtosurviveanddevelopundercompetitivecircumstancesremainsafocusedtopicforallentrepren巳ur队ηlìsthesisisac凶estudyofanewestablishedventureHongshengda.Afterintroducingsorneabroadacknowledgedtheoriesofentreprene山shipandanalyzingtheproblemsbusinessventureHongshengdaencountered凶th，巳past也reeye缸缸theωthorpointsoutthedetaileddifferen，ωbetweenth巳newestablishedventuresandthosewell-roundedventures.Besid，ω，由eauthoralsoputforwardtheupgrωsproblem-solvingpropωalfortheven缸lreHongshengda币lethesisoffersdetailedinformationabout由ereasonwhythee附epreneurchoosestoestablishventureHongshengdaandhismanagernentinthepast也reeyears.τhroughanalyzingthosedetails，authordoeshisownevaluationontheobj切tive，thecapitalstructureoftheestablishmentofventureHongshengdawhilepromotingaccordingproposalonthedevelopmentofgrowingspeed.teamspirit，businesscultu邸.etc.Tomeetthelongtermdevelopmenttendency，‘theauthoralsopointsoutthatventureHongshengdashouldkeeponinnovationtofindhisowncompetitiveadvantage.TheobstaclesventureHongshengdafaωdduringhisdevelopmentmightbeencounteredbymanynewestablish巳dventur巳s.Theoriginalintentionoftheauthoristooffersuggωtionandhelpthoseyou略en位epreneursthroughstudyingthosecommonex.istingproblems.KeyWords:VentureHongshe