社交媒体对政治传播的影响——以2012美国总统大选为例分析-the influence of social media on political communication an analysis of the 2012 us presidential election.docxVIP

Abstracti蛐蛐栅一O6J48Politicalstrategistsa:n扭dana坊ly严st臼shave缸d由ub挝bedBa:缸rac仗kOb汩am吕a、s20∞08Presidentialv吭ictO哼Iy路theelectiondecidedbyFacebook.In2012，Obamaspent47milliondolla:τsrunningsocialmediawhichis10timeslargerthanRomneydid.Wbatsmore，hehiredmorethan100peoplewhowere垣chargeofhissocialmediaaccount，inc1udingTwitter.Itisconsidered自atsocialmediaisgoingtobringarevolutionofpoliticalcommunicationfieldastelevisiondidin1960s.Manyscholarspredictthatsocialmediawillbringaexplosiongrowthofinformationandchangetherelationshipofpo主ticia:ns，governmentandpublic.Oursocietywillbecomeopener，moretransp缸entduetosocialmedia.Obama，socialmediapresidentcandidate，won2012presidentialcampaigneventual1y.Socialmediaw部growing坦thep部t4ye缸s.But，doestherealitymatchtherhetoric?τ屈spaperexaminestheroleofsocialmediainthe2012Presidentialelection，askingthequestionofhowsocialmedialayseffectsonpoliticalcommumcalIon.Bya:nalyzingp部tliteratureandsurveydata垂omPewresearchcentersIntemetandAmericanLifeproject，thisstudyfindsthatthesocialmediaseffectonpoliticalcommunicationprocedureissigni岳cant.SocialmediaaccelerateDemocraticPolitics.Politicalengagementisawakeandenhanced.Soissupe凹isionofPolitics.However，beaw缸eofconsensusonIntemet，whichmig站起ringsideeffect.Furthermore，socialmediaisanextensionoftraditionalmediaduetoitsadvantagesuchaslowbarrier姐dinteractive.Forpublic，socialmediaisawaytoknowcandidate.Forcandidate，socialmediaisaplusmeanstoraisefoundationmoney.Forpress，socialmediaisanothernewssource.Afterall，socialmediaisjustamedia.Itse岱ctonthe∞nsequenceofpoliticalcommunicationislimited.Socialmediagatherspeoplewhosharethesamemindandideology.Theyseemexcludetheinformationwhichisdi能rentfr，。因them.Thatistosay，itishardtochangetheirdecisions.Thankstosocialmedia，voicecanbespreadlouder，furtherandquicker.Keyword:SocialMedia，PoliticalCommunication，2012Campaign目录绪论......，....???...????................??.........................1选题背景.................................................1-一、研究历史与现状...........................................2一、