社会文化变迁下的青年楷模媒介形象分析-analysis of youth model media image under social and cultural changes.docxVIP

AbstractTakingcontentanalysisapproach,thispaperexaminesreportsaboutyouthmodelfrom1950to2009inChinaYouthandanalyzeshistoricalchangesofChineseyouthmodelimageduringthesesixtyyears.Thepurposeofthispaperistodisclosetheconnectionbetweenmediaimageconstructionandsocialandhistoricalcontextaswellasidentifytheessentialforcesaffectingmediaimageconstruction.ItisfoundthatthemediaimageconstructionaboutChineseyouthmodelinChinaYouthhasundergonemanysignificantchanges.Thispaperdescribesthechangingtrendfromsixaspects:physiologicalimage,regionalimage,politicalimage,knowledgeimage,occupationalimage,imageofdeedsandvalues.Combiningpolitical,economic,culturalandothercharacteristicsofthedifferentperiods,itisobviousthatthechangesofthemediaimageconstructionaboutChineseyouthmodelarecloselyrelatedtothesocialandhistoricalcontext.Thisstudysuggeststhattheyouthmodelistheproductionofsocialconstruction.Mediaplaysavitalroleinthisconstructionprocess.Theconceptof“field”isintroducedtotheanalysisandseveralimportandinfluencingforcesinthefieldofmediaimageconstructionareanalyzed.Itisfoundthat,duringsixtyyearsofyouthmodelconstruction,theimpactofpoliticalforcepresentsasignificantweakeningtrend,incontrastwithwhich,theforceofaudienceattentionhasbecomemoreandmorepowerful.Takingtheforceofmediagatekeeperwhichchangeswithsocialandhistoricalcontextandotherforcesforaddition,theseforceshavebeenlookingforanewbalanceallalongandhavegreatlyaffectedthemediaimageconstructionaboutChineseyouthmodel.Thisstudythenfurtherlearnedthat,sincefounding,Chinassocialculturealsoexperiencedprofoundhistoricalchanges.Intheearlyyears,therehasbeenasignificantpoliticalfocusofChinesesocialculture,whichwasreplacedbyaeconomicfocusaftertheChineseEconomicReform.Inaddition,Chinassocialculturealsoimpactedbypostmodernismthoughtssincethe1980s,astheresultofwhich,Chinassocialvalueshavebecomemoreandmorediverse.Keywords:SocialCulture;YouthModel;MediaImage;Changes目录摘要..............................................................................................