时代华纳的集团化道路及对我国的借鉴——产业价值链角度-time warner inc.s collectivization road and its reference to china - from the perspective of industrial value chain.docxVIP

chainofTimewarner,whichhasanimportantsignificanceforthemediacollectivizationofourcountry.Thisarticleisdividedintofivechapters.Thefirstchapterintroducestheselectedtopicbackground,theresearchobject,theresearchobjectiveandtrainofthoughtandmethod.Thesecondchaptermainlyintroducestheliteraturereviewofthemediacollectivization,timewarnerandthevaluechainofindustry.Thethirdchapterisaboutthehistoryoftimewarner.Thefourthchapterisaboutthetimewarnercollectivizationroad.Thelastonegivessomesuggestionstoourcountryonthebasisofthesummaryoftimewarnerandthefactofourcountry.Keywords:collectivization,timewarner,theindustrialvaluechain目录第一章导论................................................................11.1选题背景.............................................................21.2研究对象.............................................................21.3研究目标.............................................................21.4研究思路及方法.......................................................31.5研究的创新之处????????????????????????????3第二章文献综述............................................................42.1媒介集团化的文献综述.................................................42.2时代华纳的文献综述...................................................82.3产业价值链的文献综述................................................10第三章时代华纳的发展历程.................................................143.1时代华纳的历史脉络..................................................143.1.1从出版巨头到传媒霸主..........................................143.1.2兼并成全球最大的传播娱乐公司..................................153.1.3互联网新贵与传媒巨头的跨界组合................................163.2时代华纳的现状......................................................183.2.1集团的产业架构................................................183.2.2集团的经营状况................................................23第四章时代华纳集团化道路的产业价值链视角解读..............................254.1技术对产业融合的推动................................................254.1.1技术与产业融合................................................254.1.2技术与竞争优势................................................274.2产业融合——整合产业