乌鲁木齐市体验旅游产品设计分析-analysis of urumqi experience tourism product design.docxVIP

I I 中文摘要 体验经济属于第四个经济发展阶段，其将体验作为经济提供物的经济形势， 在整个世界范围内产生了重要的影响，而体验旅游产品的强参与性也决定了旅 游业应该走在别的行业前沿，成为体验经济的舞台，旅游产品能提供最好的旅 游体验自然成为了当前关注的热点。在体验经济视阈下，面对竞争激烈的旅游 市场，需要重点关注旅游者体验方面的需求，重点做好旅游者体验方面的调查 工作，为旅游者设计符合需求的高品质旅游产品，提供难忘的乌鲁木齐之旅。 本论文的主体部分主要分成五个部分：第一部分，介绍体验旅游产品相关 概念及理论基础，第二部分，乌鲁木齐旅游资源的分析，通过对乌鲁木齐旅游 资源调查、及其空间分布特色及旅游资源的评价，对旅游资源可转化为体验旅 游产品的可行性进行分析。第三部分通过对乌鲁木齐市体验旅游市场需求的调 查，为乌鲁木齐体验旅游产品提供市场参考依据，第四部分对乌鲁木齐体验旅 游产品的现状和存在问题的分析，了解乌鲁木齐体验旅游产品的发展现状，第 五部分，乌鲁木齐市体验旅游产品设计对策：在前文的基础上提出乌鲁木齐体 验型旅游产品设计开发的对策。 关键词：体验旅游； 体验旅游产品； 体验旅游产品设计； 乌鲁木齐 Abstract Experience economy is the fourth stage of economic development, which will provide experience as an economic matter the economic situation in the whole world had a significant impact, while the travel experience also determines the important properties of the tourism industry should take the forefront of the industry in other tourism products can provide the best travel experience will naturally become the current focus of attention. Perspective in the experience economy, the face of competitive tourism market need to focus on visitor experience needs, focusing on the management of visitor experience for its visitors an unforgettable trip to Urumqi. Part of this thesis is devided into 5 part The first part，auther introduct the theory on designing experiental tourism product in Urumqi. The second part, auther analyze Urumqi tourism resources, the Spatial distribution, Characteristics of tourism resources, potential of tourism resources transforming into experiental tourism product. The third part is analyzing market demand in experiental tourism product.It include four part.such as Individual information, attitude of experient tourism, behavior of travel , satisfaction of travel . The four part is analyzing the present situation and the lack of experient tourist product in Urumqi The last part is on the basis of the above analysis, Puts forward the proposal on experient tourist product in Urumqi and design products for tourist in Urumqi. Key word:Experie