消费者网络购物影响因素研究 c2c与b2c的比较-research on influencing factors of consumer online shopping comparison between c2c and b2c.docxVIP

CONSUMER INTERNET SHOPPING FACTORS STUDY - COMPARISON OF C2C AND B2C ABSTRACT According to China CNNICs report, as of December 2010, China has reached 457 million Internet users. Due to the widely development of Internet in China and its economy growth, the total Internet users in 2010 increased 73 million compared to 2009, an increase of 5.4%. Under this context, companies accept the two major E-Commerce models B2C and C2C as a natural choice for expanding their business. But through years of development we can find out the concept of B2C and C2C E-Commerce is blurred and has a trend of unif