武汉电信器件有限公司发展战略分析-development strategy analysis of wuhan telecom device co., ltd..docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 I I 摘 要 光通信始于上个世纪 70 年代，在上个世纪 90 年代后期迅速在全球高速发展， 在经历了本世纪初的互联网泡沫所造成的市场萧条后，近几年里光通信市场一直保 持平稳增长的势头。武汉电信器件有限公司是烽火科技集团下属全资子公司，于 1980 年成立，产品涉及光通信用有源器件，几乎随着光通信的普及成长。目前全球光通 信行业受到金融危机影响较为低迷，而国内大力推动三网融合、3G 网络建设，对于 国内的光通信企业来说是一个重要的战略机遇期。在这样的情况下武汉电信器件有 限公司如何应对挑战，把握现有的机会和机遇，制定出合理的战略计划和部署，获 得长足的发展呢？这也是每一家国内光通信器件供应商所面临的一个重要课题。 本文以武汉电信器件有限公司的重大历史沿革以及当前国内外光通信企业发展 的外部环境为依据，并参照专业机构对当前全球宏观经济走势的预测、光通信行业 的前景分析，结合现代企业战略管理相关理论，分析了公司当前发展所面临的主要 机遇与挑战。以理论与实践相结合的方式，运用 SWOT 分析法，结合迈克尔?波特 五力模型，归纳出武汉电信器件有限公司当前的外部机会与挑战，以及内部优势与 存在问题，并基于此制定出武汉电信器件有限公司的发展战略目标，竞争策略，以 及战略实施的具体措施。本文将战略管理理论运用到武汉电信器件有限公司战略发 展的现实分析中去，具有重要的实际指导意义。 关键词：光通信 发展战略 竞争策略 II II Abstract Optical communication started from last 70s, and stepped into the highway in late 90s. After the depression due to the overrated internet in the first few years this century, optical communication market had went through a steady increase period. In the wake of optical communication, Wuhan Telecommunication Devices Co., Ltd. was established in 1980 and majored in active optical component, as the subsidiary of FiberHome Technology. While the global optical market has been constrained by financial crisis, an important strategic opportunity arises for domestic optical company as networks integrating and 3rd generation network developing. How to face the challenge, seize the chance, enact rational plans and maps for further development, is not only a question for Wuhan Telecommunication Devices Co., Ltd., but also for rest of the domestic optical component vendors. Based on the milestone in the evolution of Wuhan Telecommunication Devices Co., Ltd. and the external world for both domestic and global optical communication enterprises, referring to the forecast and analyze for the industry by professional institution, powered by the arts of the state management theories, this proposal analyzes the major opportunities and challenges for Wuhan Telecommunication Devices Co., Ltd. currently development have to face. To combine the the