天使一号的策划书.docVIP

—— 天使一号 —— PAGE PAGE 2 “天使一号” ——策划方案 策划组织： 兄 弟 姐 妹 团队成员： 李 晓 玲、吴 辉、钟 亮 马 艳 梅、李 昌 河 玉 山 江、马 凌 云、刘 君 健 目录 项目概述············································4 项目背景························································4 项目内容························································4 公司简介············································5 公司宗旨························································5 组织结构························································5 环境分析············································6 市场分析························································6 宏观与微观环境分析··············································6 中国的饮食文化············································6 消费者心理分析············································7 消费者行为分析············································7 相关政策··················································7 竞争分析························································8 行业竞争者················································8 潜在竞争者················································9 SWOT分析······················································9 产品与采购·········································10 产品类别·······················································10 未来产品与服务·················································10 采购渠道·······················································10 采购计划·······················································10 销售与市场·········································11 营销策略·······················································11 市场细分·················································11 目标市场·················································11 市场定位·················································11 营销组合·······················································12 产品策略··············································12 价格策略··············································12 分销策略··············································12 促销