演示文稿市场营销(一).pptVIP

第一章 市场营销概述 一、市场营销的概念： 个体和群体通过创造产品和价值，并同他人进行交换以获得所需所欲的一种社会及管理过程（需要、欲望、需求、产品、价值、满足、质量） 市场的概念：是指产品的现实和潜在的购买者。这些购买者共同具有某一特定的、能通过交换和关系得到满足的需要或欲望 中国生产力学会策划专家委员会秘书长雷鸣先生说： “不是每个成功的策划都有好的结果，但每个好的结果肯定都有一个好的策划” 区别（1）营销（2）营销策划 （3）促销（4）推销（勇、韧、舍、情、细、变、诚）（5）传销（6）直销 营销的产生 奥巴马演讲稿 Biden.我要感谢我的竞选搭档——当选副总统乔?拜登。为了与他一起在斯克兰顿市街头长大、一起坐火车返回特拉华州的人们，拜登全心全意地竟选，他代表了这些普通人的声音。 I would not be standing here tonight without the unyielding support of my best friend for the last 16 years, the rock of our family and the love of my life, our nations next first lady, Michelle Obama. Sasha and Malia, I love you both so much, and you have earned the new puppy thats coming with us to the White House. And while shes no longer with us, I know my grandmother is watching, along with the family that made me who I am. I miss them tonight, and know that my debt to them is beyond measure.我要感谢下一位第一夫人米歇尔?奥巴马。她是我家的中流砥柱，是我生命中的最爱。没有她在过去16年来的坚定支持，今晚我就不可能站在这里。我要感谢两个女儿萨沙和玛丽娅，我太爱你们两个了，你们将得到一条新的小狗，它将与我们一起入住白宫。我还要感谢已去世的外婆，我知道此刻她正在天上注视着我。她与我的家人一起造就了今天的我。今夜我思念他们，他们对我的恩情比山高、比海深。 To my campaign manager, David Plouffe; my chief strategist, David Axelrod; and the best campaign team ever assembled in the history of politics — you made this happen, and I am forever grateful for what youve sacrificed to get it done.我要感谢我的竞选经理大卫?普鲁夫，感谢首席策划师大卫?阿克塞罗德以及整个竞选团队，他们是政治史上最优秀的竞选团队。你们成就了今夜，我永远感谢你们为今夜所付出的一切。 奥巴马竞选演讲稿 (2008-12-20 16:56:12) 标签：奥巴马 美国 文化 Hello, Chicago!芝加哥，你好！If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy, tonight is your answer.如果有人怀疑美国是个一切皆有可能的地方，怀疑美国奠基者的梦想在我们这个时代依然燃烧，怀疑我们民主的力量，那么今晚这些疑问都有了答案。 Its the answer told by lines that stretched around schools and churches in numbers this nation has never seen; by people who waited three hours and four hours, many for the very first time in their lives, because they believed that this time must be different; that