S跨国公司产品本地化采购管理研究-工商管理专业论文.docxVIP

S 跨国公司产品本地化采购管理研究 摘 要 近些年来,为了应对日益激烈的国际竞争，跨国公司们纷纷加快了在 中国的本地化经营步伐，特别是产品本地化采购。由于中国制造业的整 体水平不高，供应市场基础还比较薄弱，跨国公司们在产品本地化过程 中遇到了许多问题和挑战。 本论文以 S 跨国公司产品本地化采购管理为研究对象，从供应商的 选择，到供应商的绩效评估和分类，到供应商的关系管理，都对该企业 的流程和策略一一作了深入的分析和研究。S 公司在产品本地化采购过 程中，根据本地供应商的具体特点，对供应商选择的流程、标准和策略 等方面都在原有模式的基础上作了创新和突破。还有，S 公司将供应商 的关系管理侧重于发展长期合作关系。此外，S 公司全力开展潜在供应 商的培育和扶持。等等以上这些在本地供应商管理流程和策略上的改进 和优化，无不有利于 S 公司产品本地化采购的顺利进行。因此，跨国公 司们只有深入了解中国制造业的发展状况和特点，制定出合适的本地化 采购策略和管理流程，才有可能与中国本地供应商共同实现本地化采购 所带来的合作双赢。 本文期望通过对 S 公司产品本地化采购管理的研究分析，对跨国企 业产品本地化过程中制定采购战略以及供应商战略提供一定的理论和现 实依据，并且对中国本地企业了解跨国公司本地化采购策略和管理流程 以及如何成为跨国公司的战略供应商提供指导和参考的典型范例。 关键词：产品本地化，采购管理，供应商管理 THE RESEARCH OF S MULTINATIONAL CORPORATION FOR PROCUREMENT MANAGEMENT OF PRODUCT LOCALIZATION ABSTRACT In recent years, in order to deal with the increasingly fierce international competition, multinational corporations speed up their localization in China, especially about procurement of product localization. As overall levels of the China’s manufacturing industry is not so high, and the supply market is still relatively weak, the multinational corporation is encountering many problems and challenges in the process of product localization. This thesis analyzed the procurement management of product localization for S multinational corporation: Including the supplier selection, the supplier evaluation and classification, the supplier relationship management, and so on. According to specific characteristics of local supplier, S has significantly changed their management of supplier selection in process, criteria and strategy based on their original mode. Also, S focused on the development of long-term cooperation with local supplier about the supplier relationship management. In addition, S took lots of effort to foster and enable local supplier. With above improvement and optimization of supplier management in process and strategy, S gained many advantages of procurement of product localization and ensured its success. In summary, multinational corporations wi