“共睦态”视角下的黎里古镇体验旅游开发研究旅游管理专业论文.docxVIP

“共睦态”视角下的黎里古镇体验旅游开发研究 中文摘要 “共睦态”视角下的黎里古镇体验旅游开发研究 中文摘要 随着经济社会的发展，体验业即将成为继服务业发展之后的核心产业。基于这样 的大背景，旅游业作为典型的服务业，因此也走上了体验经济发展的前端。伴随国内 不断攀升的消费水平，人们外出旅游的欲望越发强烈，旅游者也变得更加成熟理智， 旅游需求结构呈现出多元化和高度化的趋势，而旅游市场的有效供给却显得相对滞 后，同质化和低品质的旅游产品充斥旅游市场。我国的古镇旅游就呈现出了这样的局 面，尤其是江南古镇，由于具有相似的旅游资源及同样浓厚的历史文化底蕴，古镇旅 游资源开发一直是无序、雷同的不和谐状态，设计出的旅游产品毫无个性，古镇旅游 的竞争异常激烈。 在这样的情况下，古镇类旅游景区想要获得竞争优势，就必须提供新的价值形态， 即体验价值，根据旅游者的需求提供旅游产品。因此，本文选取了地处江南地区、面 临激烈市场竞争、处于“前开发”阶段的黎里古镇作为研究对象，以“共睦态”理论 为研究视角，结合 SPSS 的因子分析法构建分析框架，对黎里古镇游客体验进行研究， 探索实现“共睦态”的三大补偿体验的影响因素，提出古镇体验旅游开发新思路，为 古镇旅游的发展探索新的路径。 关键词：体验旅游；共睦态；黎里古镇 作 者：袁青霞 指导老师：魏向东 I 英文提要 “共睦态”视角下的黎里古镇体验旅游开发研究 Research on Experience Tourism Development of Lili Ancient Town from the perspective of “Communitas” Abstract After the development of service industry, experience industry will become a pillar industry of economic development in the future. Under this background, the tourism industry which provides service for tourists also becomes the big stage of experience economy. With the increasing consumption level of our country, peoples demand for tourism is stronger and tourists become mature and rational. Tourism demand structure shows the trend of diversification and highly change while the effective supply of tourism market lags relatively behind and homogeneous and low quality tourism products have been flooded into the tourism market. Chinas ancient town tourism presents such a situation, especially towns in the South Yangtze River Regions. They act their own free will to develop tourism. Due to similar tourism resources，profound historical and cultural background, ancient town tourism resources are developed in a disorderly and similar state and tourism products are single. Ancient town tourism is very competitive. In this case, if ancient town tourism scenic area wants to get competitive advantages, it must provide new forms of value, namely the experience value, providing tourist products based on the needs of tourists. Therefore, this paper selects Lili Ancient Town wh