“超值天下”系统中订票记录的聚类分析-管理科学与工程专业论文.docxVIP

华中科技大学硕士学位论文 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract Facing the competition which is more furious day by day, how to reduce the lost caused by redundant transportation ability while still keeps the present market share becomes a hot research target for every airline. The research on customer’s needs and order behavior not only provides resources for Eastern airlines-Wuhan branch’s further step to make strategy, meanwhile it also helps other companies to deal with surplus tickets, it even can provide sound resources to make discount policies. Beginning with the background and target of this system, the paper elaborately analyzed the tickets order records, after that the evaluation about application effect of the system was made according to the analysis results, meanwhile suggestions about how to improve the system was also proposed. Firstly, from the aspect of statistics, personal performance, order behavior and demand of customers were analyzed according to the comparison about statistic data of the whole industry in the same time; Then K-means algorithm with an ant colony optimization was used, from this algorithm the travel purposes were classified into several categories. Each category’s characteristics were analyzed, with this information under what situation the customer will choose this system were figured out; At last, customers’ personal performance and order behavior in respective category were analyzed, according to what, suggestions about further measurement of aviation enterprises were proposed. Key words： Remainder airline tickets Clustering analysis K-means Ant colony algorithm 独创性声明 本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研 究成果。尽我所知，除文中已经标明引用的内容外，本论文不包含任何其他个人或 集体已经发表或撰写过的研究成果。对本文的研究做出贡献的个人和集体，均已在 文中以明确方式标明。本人完全意识到，本声明的法律结果由本人承担。 学位论文作者签名： 日期： 年 月 日 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。 本人授权华中科技大学可以将本学位论文的全部或部分内容编入有关数据库进行检 索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 本论文 保 密□ ，在 年解密后适用本授权书。 不保密□ 。 （请在以上方框内打“√”） 学位论文作者签名： 指导教师