十八谈映象版栏目特色分析-analysis of column characteristics in image edition.docxVIP

《“ 《“十八谈”（映象版）》栏目特色研究 PAGE PAGE 4 Central Plains Economic Area has become the focus of public attention, to create a good environment for the construction of the economic zone, this is the Henan TV station as the mainstream media responsibility system. “Eighteen Talks”（Image Version） after the launch, has received extensive attention from all sectors of society, communication effect is good. As a successful TV news commentary programs, unique of its own it in the program content, form, structure, it is to the TV news commentary program of exploration and innovation. In column positioning, “Eighteen Talks”（Image Version） based on the background of the construction of the economic zone, a thorough and meticulous investigation and planning, program to determine the objectives and broadcast content, clear the service object. In the overall structure of the column,“Eighteen Talks”（Image Version）from other advantages of excellent programs, and to have the innovation, unique in scene structure, content structure and language style. In the host and the guest selection, program follows the Celebrity Effect and Authority, the broadcast effect and quality. “Eighteen Talks”（Image Version） is a good TV, but not perfect, it is in the production are still some problems and deficiencies, affects the communication effect to some extent. First of all, the lack of the guests and the audience interaction program and interactive in and out of the car, which is not conducive to digestion and absorption of the audience to program content; secondly, show lack of an argument, to identify which is not conducive to the point of view, also influence the program depth; finally, show lack of mining to the history of the city, the lack of the past experience, shows the overall depth of feeling is not strong. The effects of the programs communication effects in more or less, programmers planning personnel should timely adjust the train of thought, this type of program is getting bette