中小型外贸企业外贸代理经营策略研究——以m进出口公司为例-research on foreign trade agency management strategy of small and medium - sized foreign trade enterprises —— taking m import and export corporation as an example.docxVIP

下载本文档

66
0
约4.47万字
约 54页
2018-09-07 发布于上海
举报
版权申诉

中小型外贸企业外贸代理经营策略研究——以m进出口公司为例-research on foreign trade agency management strategy of small and medium - sized foreign trade enterprises —— taking m import and export corporation as an example.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中小型外贸企业外贸代理经营策略研究——以m进出口公司为例-research on foreign trade agency management strategy of small and medium - sized foreign trade enterprises —— taking m import and export corporation as an example

11111111111111111111111111111111111111111111111111 Y1850109 摘要摘要入世后，我国外贸体制和国内外经济环境发生了匹大变化。大量的企业、事业单位甚至个人进入外贸行业，使得专业外贸企业尤其是中小型外贸企业面临着更加激烈的竞争。中小型外贸企业传统的外贸代理经营模式已无法适应我国新形势下外贸发展的要求，企业经营每况愈下，有的甚至举步维艰。因此，新形势下中小型外贸企业如何转变外贸代理经营模式、实现企业的生存和发展成为目前强待解决的课题。本课题首先对外贸代理经营相关理论进行了梳理，然后以中小型外贸企业-M 进出口公司为例，探讨了中小型外贸企业外贸代理经营的历史背景和发展历程。运用 SWOT 分析法深入剖析了中小型外贸企业外贸代现经营现状、经营特点、优势和劣势及其所处的宏观环境和行业环境等内、外部条件。在此基础上选择和构建了中小型外贸企业外贸代理经营的策略，并提出实施外贸代理经营策略的具体保障措施。关键词:中小型外贸企业:外贸代理; M 迸出口公司:代理经营策略 11 11 Abstract ABSTRACT Great changes have taken place in foreign trade policy and economic environment both in china and the outside worlds after China joined 丁he World Trade Organization. More and more enterprises，public instructions and even signal person will engage in the foreign trade，which finally makes the 岛fiore地ign trade Cωompa川nies especially the 剖sm咀n咀al1-and小1唰-应m咀 edi阳um眩 sized ones be involved in a much sharper competition. The tradition foreign trade agency model of Small-andMedium Sized Foreign 丁rade Enterprises can not be suìtable for the requirements of foreign trade development in new situation，which keeps them to step into a worse and worse financial state and some even notωsurvive. For Small-and-Medium Sized Foreign Trade Enterprises，the most important things to be focused on urgently at present time are how to change the foreign trade agency models and to keep themselves survive and develop be仗时. Fírst in this study the author has cleared up the theoriés related to the foreign trade agency，and then set M Import Export Co.，Ltd. as an example，discussed their historical backgroug and development experience of Small-and-Medium Sized Foreign Trade Enterprises. Also the author hωused the SWOT Method ωanalyze deeply the present agency operation positions ，characters，superiorities，inferiorities ， and the inside conditions such 础 the macro economy environment and the industry environment 由at they 即e exactly involved. At last he has a